![]() ![]() Side note, the expedition was filmed by the US Navy and Disney Studios, and as a result Walt Disney was named an honorary member of the expedition. By the ‘50s, Nivada watches were being worn by the members of the American Navy’s Deep Freeze 1, dubbed Task Force 43, during their expedition to the South Pole in 1955. Their watches were early to adopt automatic movements from the likes of ETA and Phénix S.A in the ‘30s. Their aim was to create professional instruments that were practical, usable, and tough. The brand operated under the name Wüllimann Schneider Nivada S.A for its founders Otto Wüllimann, Hermand Schlindler, and Jacob Schneider. The Nivada Grenchen brand dates to 1926, and is named for the town in Switzerland that sits east of Lausanne. Review: Nivada Grenchen Chronomaster Aviator Sea Diver We spent some time with an offering from their new Chronomaster collection in an effort to see how the watch measures up to its historical forebears, as well as a stand alone product. A little digging reveals some real substance behind the name, and the watches stick to the script. This is a concept we’ve seen trending in recent years (from Yema to Zodiac), even with more established brands, and Nivada is hoping the strength of their heritage will translate well to modern sensibilities. Nivada Grenchen, or Croton depending on your location, is a heritage brand that is being revived with the introduction of period correct watches made to modern standards. ![]()
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